Sanrio × Avail Collaboration Items to Be Released on June 21!

Release Date: Saturday, June 21, 2025
Sales Channels: Avail physical stores and the official Avail online store
Online Sales Start: June 21, 2025, from 12:00 PM JST

Overview of the Sanrio × Avail Collaboration Items
Product Lineup
Sales Information
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Overview of the Sanrio × Avail Collaboration Items

A new lineup of collaboration items between Sanrio and Avail is scheduled to be released in Japan on June 21, 2025. This collection features two distinct themes: the “Heisei Kogyaru Series” and the “Sun-Kissed Series,” both centered around Hello Kitty and showcasing a range of unique, eye-catching designs.

In the “Heisei Kogyaru Series,” Hello Kitty and friends appear in bold leopard prints and vibrant pink outfits that capture the iconic style of Japan’s Heisei-era ‘kogyaru’ culture—perfectly aligned with the current Y2K fashion trend. Meanwhile, the “Sun-Kissed Series” includes designs of Hello Kitty and her friends enjoying the summer in sunglasses and swimsuits, complete with sun-tanned skin that adds a playful and seasonal touch. This collection is a must-have for fans seeking summer-perfect items full of charm and individuality.