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A new Sanrio × Don Quijote collaboration apparel collection featuring Kuromi and Cinnamoroll will be released in Japan on March 1, 2025. The lineup includes oversized sweatshirts, full-zip hoodies, and cargo pants with suspenders. Available at select Don Quijote stores!

Discover the latest Sanrio × Avail collaboration goods, featuring Chinese-style pullovers, retro designs, and Hello Kitty leopard/zebra patterns! Available in Japan from March 1, 2025!

The fourth installment of Chiikawa Pukupuku Rubber Mascot Gummy will be released in Japan on February 24, 2025! Featuring a puffy semi-3D front design, these mascots appear to pop out of a TV screen. Includes special Easter Egg-themed versions of Chiikawa, Hachiware, and Usagi. Don’t miss this limited-edition collection, available at supermarkets and mass retailers!

Celebrate Kuromi’s 20th anniversary with a special lottery launching on February 22, 2025, in Japan! Exclusive Kuromi goods featuring elegant purple and gold designs will be available at Sanrio Shops and convenience stores. Don't miss out!

The second installment of the flocked doll series featuring Chiikawa characters is set for release in Japan on February 17, 2025! Includes 8 different types of figures with a soda-flavored gum. Available in major retail stores and

Celebrate Hello Kitty’s 50th anniversary with an exclusive wooden design object from BOYHOOD and Sanrio! Limited to 1,000 pieces worldwide, featuring a gold ribbon. Available from February 15, 2025, in Japan. Don’t miss this special collectible!

SNIDEL HOME collaborates with Hello Kitty for the first time! This exclusive 16-piece collection features light blue-themed designs with satin ribbons. Pre-sale starts on February 12, and the official release is on February 14, 2025! Let me know if you need any changes or adjustments!

Discover the latest Sanrio × Shimamura collaboration, featuring Hello Kitty, Cinnamoroll, My Melody, Kuromi, and Hangyodon in a new leopard print collection! Releasing in Japan on February 5, 2025, this collection includes bedding and room accessories. Available in Shimamura stores and online from 3:00 PM. Don't miss out!

KOSE Cosmeport's 'SUNCUT R' introduces its first-ever Sanrio character UV protection lineup featuring Hello Kitty, Pompompurin, Cinnamoroll, Kuromi, and Pochacco! These limited-edition products will be available at mass retailers and drugstores across Japan from February 3, 2025. Don't miss out!

The "Hello Kitty Lottery" launches in Japan from January 31, 2025! Inspired by the 1990s Pink Quilt Series, this nostalgic collection includes adorable and practical Hello Kitty-themed items. Available at Sanrio shops, Seven-Eleven, and Ito-Yokado. Don’t miss out on this must-have release!

Shimamura is launching a new "Chiikawa" apparel & goods collection in Japan on January 29, 2025. Cute trainers, relaxing pants, socks, bath towels, and Valentine-themed goods will be available. Check it out at Shimamura stores nationwide & online from January 30!