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Sanrio and Mochikichi join forces for the first time with special snack cans featuring Hello Kitty, My Melody, and Kuromi, releasing in Japan on March 18, 2025. Includes exclusive stickers and a custom carry bag – perfect for fans and collectors!

A new collection of Sanrio bags and charms featuring Hello Kitty, Cinnamoroll, and more will launch in Japan on March 15, 2025—available exclusively at Avail stores. Don’t miss these stylish and adorable limited-edition items!

To celebrate 50 years of Sanrio’s beloved Ichigo Shinbun magazine, a special commemorative series featuring plush toys, mascot holders, and more will be released in Japan starting March 13, 2025!

The Sanrio Characters "Alphabet Mascot" series returns! Collect adorable capsule toys featuring Pochacco, Badtz-Maru, and more as Japanese letters. Releasing in early March 2025 in Japan!

Bandai is set to release "Sanrio Characters Otomodachi Doll" on March 3, 2025, in Japan. Featuring fan-favorite Sanrio characters in soft, flocked designs, this collectible food toy series will be available at supermarkets and convenience stores nationwide. Don't miss out!

A new Sanrio × Don Quijote collaboration apparel collection featuring Kuromi and Cinnamoroll will be released in Japan on March 1, 2025. The lineup includes oversized sweatshirts, full-zip hoodies, and cargo pants with suspenders. Available at select Don Quijote stores!

Discover the latest Sanrio × Avail collaboration goods, featuring Chinese-style pullovers, retro designs, and Hello Kitty leopard/zebra patterns! Available in Japan from March 1, 2025!

The fourth installment of Chiikawa Pukupuku Rubber Mascot Gummy will be released in Japan on February 24, 2025! Featuring a puffy semi-3D front design, these mascots appear to pop out of a TV screen. Includes special Easter Egg-themed versions of Chiikawa, Hachiware, and Usagi. Don’t miss this limited-edition collection, available at supermarkets and mass retailers!

Celebrate Kuromi’s 20th anniversary with a special lottery launching on February 22, 2025, in Japan! Exclusive Kuromi goods featuring elegant purple and gold designs will be available at Sanrio Shops and convenience stores. Don't miss out!

The second installment of the flocked doll series featuring Chiikawa characters is set for release in Japan on February 17, 2025! Includes 8 different types of figures with a soda-flavored gum. Available in major retail stores and

Celebrate Hello Kitty’s 50th anniversary with an exclusive wooden design object from BOYHOOD and Sanrio! Limited to 1,000 pieces worldwide, featuring a gold ribbon. Available from February 15, 2025, in Japan. Don’t miss this special collectible!