Sanrio

Onward Kashiyama’s brand "ANY" launches its first Hello Kitty collaboration collection in Japan on September 12, 2025. Featuring women’s T-shirts, sweatshirts, kids’ hoodies, and lifestyle goods available at select stores and online.

Overview of the Hello Kitty Monotone New GoodsSanrio’s beloved character "Hello Kitty" and Kiddy Land are collaborating ...

Discover the limited "Hello Kitty Trump Can," pre-sold at Isetan Shinjuku from September 9 as part of the Sanrio Characters collaboration event. Featuring a diamond-cut round can and retro Hello Kitty design, this Japan-exclusive item is a must-have for fans worldwide.

A new Sanrio × Shimamura collaboration featuring relaxing pants with Hello Kitty designs will be released in Japan in early September 2025. Available nationwide and online, these must-have items combine comfort and cuteness.

Discover the new autumn-only flavors of the popular Hello Kitty Popsicle at HELLO KITTY SMILE on Awaji Island. Launching in Japan on September 1, 2025, enjoy five flavors including seasonal Pear and Grape. A must-try treat for Hello Kitty fans!

The john masters organics × Hello Kitty collaboration returns in Japan on September 1, 2025! Featuring a new hairbrush design and a lemonade-scented treatment mist, these limited-edition items will be available at official stores and online.

Bandai’s capsule toy series Chiikawa Narabundesu. 3 will be released in Japan in the 5th week of August 2025. Featuring Chiikawa, Hachiware, Usagi, and more, this collectible lineup captures playful water scenes in miniature figure form. A must-have for Chiikawa fans and gacha enthusiasts.

Discover the upcoming capsule toy collaboration between Eric Carle’s The Very Hungry Caterpillar and Sanrio’s Hello Kitty. The Twin Acrylic Keychains, featuring six metallic designs, will be released in Japan from mid-August 2025. Don’t miss this limited-edition collection!

Discover the limited-edition Hello Kitty collaboration from Kao's MegRhythm Adhesive Carbonated Series, launching in Japan on August 9, 2025. Features adorable packaging, a lavender mint scent, and cooling comfort for summer foot care.

A new collection of Hello Kitty kitchen items will be released in Japan on August 4, 2025, via the Avail Online Store. Includes kettles, canisters, and more—perfect for fans of Sanrio’s beloved character!

The 2nd collaboration between SWIMMER and Sanrio Characters launches in Japan on July 25, 2025! Featuring plush toys, mascot holders, stationery, and secret pouches, this retro-cute collection is a must-have for Sanrio fans. Available at Sanrio stores and online.

Bandai's "Sanrio Characters Tsururin Antarctic Figures" capsule toys will be released in Japan in the 4th week of July 2025. Featuring Sanrio characters as Antarctic animals with connectable ice bases, they’re perfect for collectors and fans alike.

UNIQLO will launch a new Sanrio UT collection in Japan on July 18, 2025. Featuring Hello Kitty and other beloved characters in retro supermarket-style designs, these T-shirts are a must-have for Sanrio fans!

Discover the upcoming Chiikawa x Avail collaboration! Cute stationery and cooler bags featuring Chiikawa, Hachiware, and Usagi will be released in Japan on July 12, 2025. Available nationwide and online at Avail!

Discover exclusive Hello Kitty merchandise including a soft APPLE HOUSE cushion and colorful logo T-shirts, launching in Japan from July 10, 2025, at HELLO KITTY SHOW BOX.

Starting July 11, 2025, McDonald’s Japan will release a limited-time Hello Kitty-themed Happy Meal featuring six summer-inspired toys and a special watermelon game. Available at select locations nationwide.

Discover the sun-tanned Hello Kitty in a new collaboration with ROPE PICNIC, launching July 11, 2025 in Japan. Limited-edition T-shirts, floral shirts, and towels perfect for summer fashion!

Discover the limited-edition “&honey Color” and Hello Kitty collaboration haircare products, available only in Japan at Sugi Pharmacy from July 7, 2025. Sweet apple tea scent and adorable packaging make these must-have items for fans!

Fumuroya releases its new "Hello Kitty Takarano-fu Gift Set" in Japan on July 1, 2025! Featuring soups, decorative fu, reusable ribbon, and exclusive Hello Kitty goods, this charming gift box is perfect for fans and collectors alike.

The “Gyaru Tomie” × Hello Kitty collection from the Junji Ito × Sanrio collaboration launches pre-orders in Japan starting June 30, 2025. Featuring sukajan, hoodies, T-shirts, and exclusive accessories, this limited lineup is a must-have for fans!

Sanrio fans, don't miss this adorable capsule toy release! Starting June 27, 2025, in Japan, collectible desk clocks featuring Hello Kitty and friends in cardboard box designs will hit vending machines nationwide.

Overview of the Sanrio × Avail Collaboration ItemsA new lineup of collaboration items between Sanrio and Avail is schedu...

LOWRYS FARM and Sanrio’s Hello Kitty join forces for a playful rock-themed collection launching in Japan on June 20, 2025. Pre-order T-shirts and toy keyholders featuring exclusive artwork!

Bandai's newest Gashapon series, "Sanrio Characters Vacation Together Figures," featuring tanned Hello Kitty, Kuromi, and more, is set to release in Japan in the third week of June 2025. A must-have for collectors and Sanrio fans alike!

Discover the adorable "Chiikawa Wafer Lucky Card Collection" featuring 30 collectible cards with metallic foil designs, launching June 9, 2025, at confectionery sections in Japan. Includes vanilla cream wafers and a special lucky charm design—perfect for Chiikawa fans!

AMUSE, the Korean cosmetics brand known for its "Clean & Vegan Beauty" concept, will release the "Amuse × Sunburned Hello Kitty Limited Collaboration Edition" on June 4, 2025, in Japan. Featuring popular items like the Amuse Mini Tint Collection, this event is a must-visit for K-beauty fans.

Discover the adorable 'ANA × Sanrio Characters' collaboration items featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Hangyodon in ANA uniforms, launching in Japan on June 2, 2025! Includes keychains, ballpoint pens, memo pads, pouches, socks, and towel handkerchiefs — perfect for collectors and everyday use!

BANDAI's Sanrio Characters Pukkuri Rubber Mascot Gummy Vol.6 featuring Hello Kitty, Cinnamoroll, and more launches in Japan on May 26, 2025. Includes cute semi-3D rubber mascots and tasty gummies in 10 shapes!

BANDAI will release Chiikawa Colorful Rubber Magnets Vol. 2 across Japan via Gashapon in May 2025. Includes 7 adorable semi-3D designs like Hachiware in a cape and Chiikawa eating!

The Hello Kitty × MILK Room Light BOOK launches in Japan on May 1, 2025! Includes a limited LED room light featuring a heart ribbon and MILK’s signature design—perfect for fans and collectors.