Sanrio

The Hello Kitty × MILK Room Light BOOK launches in Japan on May 1, 2025! Includes a limited LED room light featuring a heart ribbon and MILK’s signature design—perfect for fans and collectors.

Discover the new "Sanrio Characters Mascot & Gummy" by Bandai, scheduled for release in Japan on April 28, 2024! Each package includes an apple-flavored gummy and a surprise mascot. Perfect for Sanrio fans!

grove's collaboration with Hello Kitty launches in Japan on April 23, 2025! Featuring retro 1970s designs, this collection includes totes, pouches, and more. Don't miss these nostalgic, stylish items perfect for office and everyday use.

John Masters Organics will release a limited collaboration with Hello Kitty in Japan on April 17, 2025. Includes lip balms, cleanser, and brushes with exclusive designs.

Celebrate the 25SS season with the ANNA SUI × HELLO KITTY collaboration, launching April 16, 2025, in Japan. Featuring exclusive bags and mobile accessories with elegant butterfly motifs in a black and purple theme!

The "Kuromi & Bad Badtz-Maru My Color Figure Doubles!" capsule toys are set to release in Japan in mid-April 2025! Featuring 5 original designs themed around black, this is a must-have collection for Sanrio fans.

Chiikawa Summer Goods are coming to Japan in mid-April 2025! Featuring a refreshing blue design, the collection includes a bucket-style bag, zippered bag, and bottle holder. Available at Chiikawa Land, Chiikawa Market, and general stores nationwide.

Celebrate the 40th anniversary of the Sanrio Character Ranking with exclusive items launching in Japan from April 10, 2025! Don’t miss adorable plush toys, secret charms, and more limited-edition Sanrio collectibles.

Bandai is launching Sanrio Characters Wafer Snack Series 9 in Japan on April 7, 2025! Enjoy beautifully designed metallic cards featuring Ichigo Shinbun artwork, plus tasty cocoa cream wafers. Collect, enjoy, and vote in the Sanrio Character Ranking!

Overview of the New “Hello Kitty Shinkansen” Goods In celebration of the Osaka-Kansai Expo set to open in Japan in April...

BANDAI's adorable and squishy Sanrio Characters Punipuni Squad Gashapon series featuring Cinnamoroll, Pompompurin, and Tuxedosam will launch in Japan in the 5th week of March 2025. A must-have for Sanrio and Gashapon fans!

The second series of Chiikawa’s “Suyasuya Zzz...” capsule mascots arrives in Japan in late March 2025! Featuring four adorable characters like Chiikawa and Hachiware with removable bedding parts. A must-have for fans!

Sanrio and Mochikichi join forces for the first time with special snack cans featuring Hello Kitty, My Melody, and Kuromi, releasing in Japan on March 18, 2025. Includes exclusive stickers and a custom carry bag – perfect for fans and collectors!

A new collection of Sanrio bags and charms featuring Hello Kitty, Cinnamoroll, and more will launch in Japan on March 15, 2025—available exclusively at Avail stores. Don’t miss these stylish and adorable limited-edition items!

To celebrate 50 years of Sanrio’s beloved Ichigo Shinbun magazine, a special commemorative series featuring plush toys, mascot holders, and more will be released in Japan starting March 13, 2025!

The Sanrio Characters "Alphabet Mascot" series returns! Collect adorable capsule toys featuring Pochacco, Badtz-Maru, and more as Japanese letters. Releasing in early March 2025 in Japan!

Bandai is set to release "Sanrio Characters Otomodachi Doll" on March 3, 2025, in Japan. Featuring fan-favorite Sanrio characters in soft, flocked designs, this collectible food toy series will be available at supermarkets and convenience stores nationwide. Don't miss out!

A new Sanrio × Don Quijote collaboration apparel collection featuring Kuromi and Cinnamoroll will be released in Japan on March 1, 2025. The lineup includes oversized sweatshirts, full-zip hoodies, and cargo pants with suspenders. Available at select Don Quijote stores!

Discover the latest Sanrio × Avail collaboration goods, featuring Chinese-style pullovers, retro designs, and Hello Kitty leopard/zebra patterns! Available in Japan from March 1, 2025!

The fourth installment of Chiikawa Pukupuku Rubber Mascot Gummy will be released in Japan on February 24, 2025! Featuring a puffy semi-3D front design, these mascots appear to pop out of a TV screen. Includes special Easter Egg-themed versions of Chiikawa, Hachiware, and Usagi. Don’t miss this limited-edition collection, available at supermarkets and mass retailers!

Celebrate Kuromi’s 20th anniversary with a special lottery launching on February 22, 2025, in Japan! Exclusive Kuromi goods featuring elegant purple and gold designs will be available at Sanrio Shops and convenience stores. Don't miss out!

The second installment of the flocked doll series featuring Chiikawa characters is set for release in Japan on February 17, 2025! Includes 8 different types of figures with a soda-flavored gum. Available in major retail stores and

Celebrate Hello Kitty’s 50th anniversary with an exclusive wooden design object from BOYHOOD and Sanrio! Limited to 1,000 pieces worldwide, featuring a gold ribbon. Available from February 15, 2025, in Japan. Don’t miss this special collectible!

SNIDEL HOME collaborates with Hello Kitty for the first time! This exclusive 16-piece collection features light blue-themed designs with satin ribbons. Pre-sale starts on February 12, and the official release is on February 14, 2025! Let me know if you need any changes or adjustments!

Discover the latest Sanrio × Shimamura collaboration, featuring Hello Kitty, Cinnamoroll, My Melody, Kuromi, and Hangyodon in a new leopard print collection! Releasing in Japan on February 5, 2025, this collection includes bedding and room accessories. Available in Shimamura stores and online from 3:00 PM. Don't miss out!

KOSE Cosmeport's 'SUNCUT R' introduces its first-ever Sanrio character UV protection lineup featuring Hello Kitty, Pompompurin, Cinnamoroll, Kuromi, and Pochacco! These limited-edition products will be available at mass retailers and drugstores across Japan from February 3, 2025. Don't miss out!

The "Hello Kitty Lottery" launches in Japan from January 31, 2025! Inspired by the 1990s Pink Quilt Series, this nostalgic collection includes adorable and practical Hello Kitty-themed items. Available at Sanrio shops, Seven-Eleven, and Ito-Yokado. Don’t miss out on this must-have release!

Shimamura is launching a new "Chiikawa" apparel & goods collection in Japan on January 29, 2025. Cute trainers, relaxing pants, socks, bath towels, and Valentine-themed goods will be available. Check it out at Shimamura stores nationwide & online from January 30!

Discover "Carddass Chiikawa Series 2," featuring rare peelable cards and gold-foil holographic designs. Coming January 31, 2025, in Japan. Pre-order now!

Discover the exclusive "Hello Kitty" items featuring Heisei revival designs, launching late January 2025 in Japan. Affordable at 390 yen, these trendy and retro-inspired items celebrate Hello Kitty's 50th anniversary. Pre-orders start January 22!