Sanrio

Pre-orders for the J.League × Hello Kitty collaboration items will begin in Japan on October 17, 2025. Featuring Urawa Reds–inspired designs and a new plush toy with a Fair Play Ribbon motif, this limited-edition collection blends sportsmanship with Hello Kitty’s charm.

Sanrio’s Hello Kitty and friends join the “Nakayoshi! Fluffy Face Pouch” capsule toy series, releasing in Japan in mid-October 2025. Featuring Hello Kitty, Mimmy, Fifi, Thomas, and Tracy, each 130mm (5.1-inch) pouch combines soft fluffy fabric and nostalgic retro charm.

Bandai Namco Nui will release the “Funbaruzu Sanrio Characters” plush series in Japan on January 26, 2025. Featuring Hello Kitty, My Melody, and Kuromi in new colors, these posture-supporting plushies combine cuteness and functionality to help you sit up straight while working or studying.

Discover the OPAQUE.CLIP × Hello Kitty collaboration collection, releasing in Japan on October 9, 2025. This stylish lineup blends Hello Kitty’s charm with refined fashion for adult women, available at select stores and online for a limited time.

Sanrio’s Hello Kitty teams up with Moriyama for the limited-edition MORIYAMA POKECAFE Apple Tea, releasing in Japan on October 7, 2025. Featuring four retro-style café packages, this collaboration offers cute designs and a special café vibe at convenience stores nationwide.

GiRLS by PEACH JOHN will launch a collaboration collection with Sanrio’s HELLO KITTY in Japan on September 24, 2025. The lineup includes lingerie and loungewear that bring HELLO KITTY’s charm into everyday life, available online and in select stores nationwide.

Happy Kuji "Sanrio characters Halloween 2025" launches in Japan on September 19, 2025. Featuring gothic-themed Halloween outfits for My Melody, Kuromi, Hello Kitty, and Cinnamoroll, with prizes including a 40cm BIG Cinnamoroll Plush, tote bags, smartphone straps, and a LAST Prize BIG Hello Kitty Plush.

BANDAI SPIRITS' "Ichiban Kuji Chiikawa ~Relaxing Chiikawa Bathhouse~" launches in Japan on September 19, 2025. Featuring bathhouse-themed figure goods, milk bottle and locker key-style charms, towels, and a Last One Prize cushion. Double Chance Campaign runs through December 2025.

Onward Kashiyama’s brand "ANY" launches its first Hello Kitty collaboration collection in Japan on September 12, 2025. Featuring women’s T-shirts, sweatshirts, kids’ hoodies, and lifestyle goods available at select stores and online.

Overview of the Hello Kitty Monotone New GoodsSanrio’s beloved character "Hello Kitty" and Kiddy Land are collaborating ...

Discover the limited "Hello Kitty Trump Can," pre-sold at Isetan Shinjuku from September 9 as part of the Sanrio Characters collaboration event. Featuring a diamond-cut round can and retro Hello Kitty design, this Japan-exclusive item is a must-have for fans worldwide.

A new Sanrio × Shimamura collaboration featuring relaxing pants with Hello Kitty designs will be released in Japan in early September 2025. Available nationwide and online, these must-have items combine comfort and cuteness.

Discover the new autumn-only flavors of the popular Hello Kitty Popsicle at HELLO KITTY SMILE on Awaji Island. Launching in Japan on September 1, 2025, enjoy five flavors including seasonal Pear and Grape. A must-try treat for Hello Kitty fans!

The john masters organics × Hello Kitty collaboration returns in Japan on September 1, 2025! Featuring a new hairbrush design and a lemonade-scented treatment mist, these limited-edition items will be available at official stores and online.

Bandai’s capsule toy series Chiikawa Narabundesu. 3 will be released in Japan in the 5th week of August 2025. Featuring Chiikawa, Hachiware, Usagi, and more, this collectible lineup captures playful water scenes in miniature figure form. A must-have for Chiikawa fans and gacha enthusiasts.

Discover the upcoming capsule toy collaboration between Eric Carle’s The Very Hungry Caterpillar and Sanrio’s Hello Kitty. The Twin Acrylic Keychains, featuring six metallic designs, will be released in Japan from mid-August 2025. Don’t miss this limited-edition collection!

Discover the limited-edition Hello Kitty collaboration from Kao's MegRhythm Adhesive Carbonated Series, launching in Japan on August 9, 2025. Features adorable packaging, a lavender mint scent, and cooling comfort for summer foot care.

A new collection of Hello Kitty kitchen items will be released in Japan on August 4, 2025, via the Avail Online Store. Includes kettles, canisters, and more—perfect for fans of Sanrio’s beloved character!

The 2nd collaboration between SWIMMER and Sanrio Characters launches in Japan on July 25, 2025! Featuring plush toys, mascot holders, stationery, and secret pouches, this retro-cute collection is a must-have for Sanrio fans. Available at Sanrio stores and online.

Bandai's "Sanrio Characters Tsururin Antarctic Figures" capsule toys will be released in Japan in the 4th week of July 2025. Featuring Sanrio characters as Antarctic animals with connectable ice bases, they’re perfect for collectors and fans alike.

UNIQLO will launch a new Sanrio UT collection in Japan on July 18, 2025. Featuring Hello Kitty and other beloved characters in retro supermarket-style designs, these T-shirts are a must-have for Sanrio fans!

Discover the upcoming Chiikawa x Avail collaboration! Cute stationery and cooler bags featuring Chiikawa, Hachiware, and Usagi will be released in Japan on July 12, 2025. Available nationwide and online at Avail!

Discover exclusive Hello Kitty merchandise including a soft APPLE HOUSE cushion and colorful logo T-shirts, launching in Japan from July 10, 2025, at HELLO KITTY SHOW BOX.

Starting July 11, 2025, McDonald’s Japan will release a limited-time Hello Kitty-themed Happy Meal featuring six summer-inspired toys and a special watermelon game. Available at select locations nationwide.

Discover the sun-tanned Hello Kitty in a new collaboration with ROPE PICNIC, launching July 11, 2025 in Japan. Limited-edition T-shirts, floral shirts, and towels perfect for summer fashion!

Discover the limited-edition “&honey Color” and Hello Kitty collaboration haircare products, available only in Japan at Sugi Pharmacy from July 7, 2025. Sweet apple tea scent and adorable packaging make these must-have items for fans!

Fumuroya releases its new "Hello Kitty Takarano-fu Gift Set" in Japan on July 1, 2025! Featuring soups, decorative fu, reusable ribbon, and exclusive Hello Kitty goods, this charming gift box is perfect for fans and collectors alike.

The “Gyaru Tomie” × Hello Kitty collection from the Junji Ito × Sanrio collaboration launches pre-orders in Japan starting June 30, 2025. Featuring sukajan, hoodies, T-shirts, and exclusive accessories, this limited lineup is a must-have for fans!

Sanrio fans, don't miss this adorable capsule toy release! Starting June 27, 2025, in Japan, collectible desk clocks featuring Hello Kitty and friends in cardboard box designs will hit vending machines nationwide.

Overview of the Sanrio × Avail Collaboration ItemsA new lineup of collaboration items between Sanrio and Avail is schedu...