Overview of Pokémon-Themed Liquid Eyeliners and Mascaras
In Japan, starting May 12, 2025, the popular eye makeup brand Loveliner will release a limited-edition series of liquid eyeliners and mascaras featuring Pokémon designs.
This collaboration includes Pokémon from the Paldea region and is designed with a colorful, cross-generational appeal. For the first time in a Pokémon-themed Loveliner product, two-tone printing is used on the containers—separating the color of the logo and illustrations to enhance the visibility of the featured Pokémon.
The liquid eyeliner features designs of Pikachu, Snorlax, Eevee, Slowpoke, Pawmi, Tandemaus, and Clodsire. Each bottle is custom-colored to match its character motif and is refillable for repeated use.
Two types of mascaras are available: Long & Separate (featuring Pikachu, Sprigatito, Fuecoco, and Quaxly) and Curl & Long (featuring Gengar and Eevee), both in black.
Find your perfect Pokémon partner and enhance your everyday look!
Product Details
(Coming Soon)
Sales Information
- Release Date: Starting May 12, 2025 (Monday)
- Available At:
- msh Official Online Store
- msh Rakuten Official Store
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