Pokemon Packaged Hayashi Rice Sauce Launching on February 22nd! Includes Sparkling Stickers of Pikachu, Eevee, and More!


Overview of the “Pokemon” Packaged Hayashi Rice Sauce

In Japan, Marumiya Food Industry is set to release the “Pokemon Hayashi<Beef>” sauce, featuring “Pocket Monster” characters, on February 22nd, 2024. The price is set at 151 yen [tax included]. The package features dynamic images of Captain Pikachu and Charizard, and as a special premium, each package comes with one sparkling sticker (out of 40 types) featuring popular Pokemon like Pikachu, Eevee, and Nyaoha.

This new product from the globally popular Pokemon series is expected to revitalize the market. It is an attractive item especially for Pokemon fans and children who love Pokemon characters. This unique collaboration product promises to add more fun to mealtime at home.

What is Hayashi Rice?

Hayashi rice is a dish made with thinly sliced beef and onions stewed in a demi-glace sauce and served over rice. It’s known as “Hai-shi Rice” in the Kinki region. Although it often uses Western ingredients like demi-glace sauce and red wine, Hayashi rice is a Japanese-style Western dish. The key to its flavor is the demi-glace sauce, offering a simple yet deep taste. In some regions, beef is substituted with pork, and ingredients like mushrooms are added.

Contents of the “Pokemon” Packaged Hayashi Rice Sauce

This new Hayashi rice sauce features the umami of tomatoes and the sweetness of fried onions. It includes “five kinds of vegetables,” with beef, carrots, and potatoes as the main ingredients. The package design showcases the Pokemon characters “Captain Pikachu” and “Charizard” in a vibrant manner.

Additionally, each product comes with a special premium – a sparkling Pokemon sticker. The stickers include 40 different types, featuring popular Pokemon such as Pikachu and Eevee, as well as Pokemon from the Paldea region.

This Hayashi rice sauce is particularly appealing to Pokemon fans, making mealtime more enjoyable. The Pokemon-themed packaging and the bonus stickers can also be enjoyed as part of a collection.

Sales of the “Pokemon” Packaged Hayashi Rice Sauce

  • Format: Boxed
  • Content: 145g
  • Suggested Retail Price: 151 yen (tax included)
  • Release Date: New release on February 22nd, 2024
  • Anime: “Pocket Monsters,” airing every Friday at 6:55 PM on the TV Tokyo network!

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Source Cited:

『ポケモン』パッケージのハヤシライスソースが2月22日に発売。ピカチュウやイーブイ、ニャオハたちのキラキラシール(全40種)つき | ゲーム・エンタメ最新情報のファミ通.com
「キャプテンピカチュウ」がパッケージに!『ポケモン』のシール付きハヤシライスソースが販売(インサイド) - Yahoo!ニュース
丸美屋食品工業は、「ポケモンハヤシ<ビーフ>」を2024年2月22日に発売します。 ◆おまけにはポケモンのキラキラシールが付属 本商品は、ピカチュウやリザードンがパッケージに描かれ、トマトをベース
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