Sanrio

The 2nd collaboration between SWIMMER and Sanrio Characters launches in Japan on July 25, 2025! Featuring plush toys, mascot holders, stationery, and secret pouches, this retro-cute collection is a must-have for Sanrio fans. Available at Sanrio stores and online.

Bandai's "Sanrio Characters Tsururin Antarctic Figures" capsule toys will be released in Japan in the 4th week of July 2025. Featuring Sanrio characters as Antarctic animals with connectable ice bases, they’re perfect for collectors and fans alike.

UNIQLO will launch a new Sanrio UT collection in Japan on July 18, 2025. Featuring Hello Kitty and other beloved characters in retro supermarket-style designs, these T-shirts are a must-have for Sanrio fans!

Discover the upcoming Chiikawa x Avail collaboration! Cute stationery and cooler bags featuring Chiikawa, Hachiware, and Usagi will be released in Japan on July 12, 2025. Available nationwide and online at Avail!

Discover exclusive Hello Kitty merchandise including a soft APPLE HOUSE cushion and colorful logo T-shirts, launching in Japan from July 10, 2025, at HELLO KITTY SHOW BOX.

Starting July 11, 2025, McDonald’s Japan will release a limited-time Hello Kitty-themed Happy Meal featuring six summer-inspired toys and a special watermelon game. Available at select locations nationwide.

Discover the sun-tanned Hello Kitty in a new collaboration with ROPE PICNIC, launching July 11, 2025 in Japan. Limited-edition T-shirts, floral shirts, and towels perfect for summer fashion!

Discover the limited-edition “&honey Color” and Hello Kitty collaboration haircare products, available only in Japan at Sugi Pharmacy from July 7, 2025. Sweet apple tea scent and adorable packaging make these must-have items for fans!

Fumuroya releases its new "Hello Kitty Takarano-fu Gift Set" in Japan on July 1, 2025! Featuring soups, decorative fu, reusable ribbon, and exclusive Hello Kitty goods, this charming gift box is perfect for fans and collectors alike.

The “Gyaru Tomie” × Hello Kitty collection from the Junji Ito × Sanrio collaboration launches pre-orders in Japan starting June 30, 2025. Featuring sukajan, hoodies, T-shirts, and exclusive accessories, this limited lineup is a must-have for fans!

Sanrio fans, don't miss this adorable capsule toy release! Starting June 27, 2025, in Japan, collectible desk clocks featuring Hello Kitty and friends in cardboard box designs will hit vending machines nationwide.

Overview of the Sanrio × Avail Collaboration Items A new lineup of collaboration items between Sanrio and Avail is sched...

LOWRYS FARM and Sanrio’s Hello Kitty join forces for a playful rock-themed collection launching in Japan on June 20, 2025. Pre-order T-shirts and toy keyholders featuring exclusive artwork!

Bandai's newest Gashapon series, "Sanrio Characters Vacation Together Figures," featuring tanned Hello Kitty, Kuromi, and more, is set to release in Japan in the third week of June 2025. A must-have for collectors and Sanrio fans alike!

Discover the adorable "Chiikawa Wafer Lucky Card Collection" featuring 30 collectible cards with metallic foil designs, launching June 9, 2025, at confectionery sections in Japan. Includes vanilla cream wafers and a special lucky charm design—perfect for Chiikawa fans!

AMUSE, the Korean cosmetics brand known for its "Clean & Vegan Beauty" concept, will release the "Amuse × Sunburned Hello Kitty Limited Collaboration Edition" on June 4, 2025, in Japan. Featuring popular items like the Amuse Mini Tint Collection, this event is a must-visit for K-beauty fans.

Discover the adorable 'ANA × Sanrio Characters' collaboration items featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Hangyodon in ANA uniforms, launching in Japan on June 2, 2025! Includes keychains, ballpoint pens, memo pads, pouches, socks, and towel handkerchiefs — perfect for collectors and everyday use!

BANDAI's Sanrio Characters Pukkuri Rubber Mascot Gummy Vol.6 featuring Hello Kitty, Cinnamoroll, and more launches in Japan on May 26, 2025. Includes cute semi-3D rubber mascots and tasty gummies in 10 shapes!

BANDAI will release Chiikawa Colorful Rubber Magnets Vol. 2 across Japan via Gashapon in May 2025. Includes 7 adorable semi-3D designs like Hachiware in a cape and Chiikawa eating!

The Hello Kitty × MILK Room Light BOOK launches in Japan on May 1, 2025! Includes a limited LED room light featuring a heart ribbon and MILK’s signature design—perfect for fans and collectors.

Discover the new "Sanrio Characters Mascot & Gummy" by Bandai, scheduled for release in Japan on April 28, 2024! Each package includes an apple-flavored gummy and a surprise mascot. Perfect for Sanrio fans!

grove's collaboration with Hello Kitty launches in Japan on April 23, 2025! Featuring retro 1970s designs, this collection includes totes, pouches, and more. Don't miss these nostalgic, stylish items perfect for office and everyday use.

John Masters Organics will release a limited collaboration with Hello Kitty in Japan on April 17, 2025. Includes lip balms, cleanser, and brushes with exclusive designs.

Celebrate the 25SS season with the ANNA SUI × HELLO KITTY collaboration, launching April 16, 2025, in Japan. Featuring exclusive bags and mobile accessories with elegant butterfly motifs in a black and purple theme!

The "Kuromi & Bad Badtz-Maru My Color Figure Doubles!" capsule toys are set to release in Japan in mid-April 2025! Featuring 5 original designs themed around black, this is a must-have collection for Sanrio fans.

Chiikawa Summer Goods are coming to Japan in mid-April 2025! Featuring a refreshing blue design, the collection includes a bucket-style bag, zippered bag, and bottle holder. Available at Chiikawa Land, Chiikawa Market, and general stores nationwide.

Celebrate the 40th anniversary of the Sanrio Character Ranking with exclusive items launching in Japan from April 10, 2025! Don’t miss adorable plush toys, secret charms, and more limited-edition Sanrio collectibles.

Bandai is launching Sanrio Characters Wafer Snack Series 9 in Japan on April 7, 2025! Enjoy beautifully designed metallic cards featuring Ichigo Shinbun artwork, plus tasty cocoa cream wafers. Collect, enjoy, and vote in the Sanrio Character Ranking!

Overview of the New “Hello Kitty Shinkansen” Goods In celebration of the Osaka-Kansai Expo set to open in Japan in April...

BANDAI's adorable and squishy Sanrio Characters Punipuni Squad Gashapon series featuring Cinnamoroll, Pompompurin, and Tuxedosam will launch in Japan in the 5th week of March 2025. A must-have for Sanrio and Gashapon fans!