Overview of the “Oshare Majo Love and Berry” × “Hello Kitty” Collaboration
In Japan, starting November 12, a collaboration between Sanrio’s beloved character Hello Kitty and the nostalgic arcade game “Oshare Majo Love and Berry” will be released. “Love and Berry,” which ran from 2004 to 2008, was a Sega arcade card game that captured the hearts of a generation of young girls. The game combined two elements — scanning fashion cards featuring hairstyles, clothes, and shoes to dress up the characters, and rhythm-based gameplay that synced to music.
Even after its service ended, Love and Berry has maintained a strong following, especially among fans who played it as children. In celebration of its 20th anniversary in 2024, the franchise has experienced a resurgence with exhibitions, themed cafés, and new merchandise. This collaboration brings together the worlds of Hello Kitty and Love and Berry, resulting in a lineup of items that blend nostalgia with fresh charm — a must-have for longtime fans of both brands.
Details of the “Oshare Majo Love and Berry” × “Hello Kitty” Collaboration
Sales Information
- Release Date: November 12
- Available at: Sanrio stores, Sanrio sections in department stores, and the official Sanrio Online Shop
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