“MCM × HELLO KITTY” 50th Anniversary Japan-Exclusive Collaboration Announced for October 1!

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Overview of the “MCM × HELLO KITTY” 50th Anniversary Japan-Exclusive Collaboration

A Japan-exclusive collaboration between the German luxury brand “MCM” and “Hello Kitty,” celebrating its 50th anniversary, is set to be released on October 1, 2024, in Japan. This collection combines MCM’s craftsmanship with Hello Kitty’s charming design, creating a playful yet elegant series of items.

The collection will feature five items, including a powder-pink-themed backpack, shopper, tote bag, wallet, and card case. These items will be available at MCM stores across Japan (GINZA HAUS1, Tobu Ikebukuro, Abeno Harukas Kintetsu Main Store), the official online store, and pop-up stores at Osaka Takashimaya, Hankyu Umeda, and other locations.

Contents of the “MCM × HELLO KITTY” 50th Anniversary Japan-Exclusive Collaboration

  • STARK MCM x HELLO KITTY VISETOS BACKPACK MINI ¥152,900
  • AREN MCM x HELLO KITTY VISETOS TOTE MINI ¥104,500
  • TONI MCM x HELLO KITTY VISETOS SHOPPER MINI ¥93,500
  • AREN MCM x HELLO KITTY VISETOS SMALL WALLET MINI ¥46,200
  • AREN MCM x HELLO KITTY VISETOS ZIP AROUND MINI ¥49,500

Sales Information for the “MCM × HELLO KITTY” 50th Anniversary Japan-Exclusive Collaboration

  • Release Date: October 1
  • Available at:
  • MCM stores in Japan (GINZA HAUS1, Tobu Ikebukuro, Abeno Harukas Kintetsu Main Store)
  • Official online store
  • Pop-up stores at Osaka Takashimaya, Marui Imai Sapporo Main Store, Hankyu Umeda, and more

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Source Cited:

「MCM × HELLO KITTY」50周年記念の日本限定コラボレーションを発表
MCM FASHION GROUP JAPAN株式会社のプレスリリース(2024年9月30日 11時10分)「MCM × HELLO KITTY」50周年記念の日本限定コラボレーションを発表
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