[grove] Retro 1970s Hello Kitty Designs Launch In-Store on April 23!

Overview of the Retro 1970s Hello Kitty Collaboration
Product Lineup
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1. Are you looking for Hello Kitty goods?

Overview of the Retro 1970s Hello Kitty Collaboration

Japanese fashion brand grove, part of the World Group, is launching a new collaboration with Sanrio’s beloved character Hello Kitty. These items are scheduled for release in Japan on April 23, 2025, with early sales starting from April 18 on the official online store. This special lineup features retro Hello Kitty designs from the 1970s, the decade of her debut.

The inner linings of the bags and pouches are adorned with original prints of Hello Kitty in various nostalgic poses—such as sitting or flying in an airplane. The collection blends cuteness with a vintage aesthetic, making it suitable not only for young fans but also for adults who appreciate a touch of classic charm.

grove is known for offering feminine casual wear ideal for both office and everyday use, and this lineup reflects that versatility and trendiness.