Overview of the SWIMMER × Sanrio Characters 2nd Collaboration
The second collaboration between Sanrio Characters and the lifestyle goods brand SWIMMER is scheduled to be released in Japan on July 25, 2025. This charming collection blends SWIMMER’s signature sweet and retro aesthetic with the lovable appeal of Sanrio’s iconic characters. It will be available at Sanrio’s directly managed stores, Sanrio sections in department stores, and the Sanrio Online Shop nationwide.
The highlight of the collection is a lineup of 4 plush toys, each priced at 3,300 yen (tax included). There are also 7 types of mascot holders that can be attached to your bag or pouch for added cuteness. Additionally, the collection includes various stationery items such as canisters, sticker sets, and masking tapes, perfect for everyday use and adding a touch of kawaii to your day.
To add to the excitement, “Secret Mini Pouches” and “Secret Charms” are also included—each one a surprise until you open it! It’s a must-have collection for Sanrio fans and those who love the retro-cute aesthetic.
Product Details





Sales Information
Release Date: July 25, 2025
Sales Locations: Sanrio directly operated stores, Sanrio sections at department stores, and the Sanrio Online Shop
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