Sanrio “Ichigo Shinbun 50th Anniversary Series” Plush & Mascot Holders Launch on March 13!

Overview of the “Ichigo Shinbun 50th Anniversary Series”
Lineup of the “Ichigo Shinbun 50th Anniversary Series”
Sales Information
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Overview of the “Ichigo Shinbun 50th Anniversary Series”

To celebrate the 50th anniversary of Ichigo Shinbun, a monthly magazine published by Sanrio since 1975, a special merchandise series titled “Ichigo Shinbun 50th Anniversary Series” is scheduled to be released in Japan on March 13, 2025.

This commemorative series features Sanrio characters dressed in strawberry-themed outfits, with items such as:

Plush toys
Mascot holders
A clear case that includes Ichigo Shinbun–designed cards
A multi-case perfect for storing B6-size (128mm × 182mm / approx. 5.0in × 7.2in) notebooks and Ichigo Shinbun extras

Each item is adorned with a special 50th anniversary logo, making this a must-have collection for Sanrio fans.

Lineup of the “Ichigo Shinbun 50th Anniversary Series”

Plush Toys (Strawberry-themed designs)
Mascot Holders
Clear Case with Ichigo Shinbun Design Card
Multi-Case for storing furoku and B6 notebooks
All items include a commemorative 50th anniversary emblem

Sales Information

Release Date: March 13, 2025 (Thursday)
Available At:
- Sanrio Shops nationwide in Japan
- Sanrio directly managed stores
- Sanrio counters inside department stores
- Sanrio Online Shop (from 10:00 AM JST on the same day)
  Note: Some stores may not carry these items.

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