Overview of Sanrio Bags & Charms
A new collection of Sanrio Characters x Avail collaboration goods is scheduled to be released in Japan on March 15, 2025. This lineup includes adorable bags featuring fan-favorite characters such as Hello Kitty, Cinnamoroll, and Kuromi, available in styles like shoulder bags, backpacks, and Boston bags.
In addition to the bags, matching charms and straps designed to coordinate with each bag will also be available. All items are exclusive to Avail physical stores in Japan—they will not be sold online.
Sanrio fans won’t want to miss this stylish and functional collection of character-themed accessories!
Lineup Highlights

- Shoulder bags featuring Hello Kitty, Kuromi, and more
- Backpacks and Boston bags with cute character prints
- Matching charms and straps to accessorize your bag
Sales Information
- Release Date: Starting March 15, 2025
- Available at: Avail stores nationwide in Japan
(Note: Not available via online store) - Official Website: Avail Official Site (Japanese)
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